Because we are all unique
As the name implies, Unique Collection emphasizes individuality. Each of us would like to be seen as who we really are. On the wedding day, the bride is under everyone's eyes and then if ever it is important that the dress fits perfectly, as this gives confidence. This collection was created specifically to emphasize individuality and each piece in the collection is unique.
How is this implemented? Every time a dress is made, some small detail is changed, and all products are numbered and signed. This way you can be sure that no one else in the world will walk down the aisle in a similar dress. What are the unique details then? For instance, the direction or quantity of the pleat is specified to make the dress unique. The dress can also be made sleeveless or with sleeves just as requested. These unique details do not increase the price, they are included in the price. The goal of the collection is to create your own unique dress.
The dresses in the collection are made of stunning carefully selected silks. A viscose blend is also an option. These fabrics can be perfectly dyed, so you can get an evening dress or a festive dress from the dress after the wedding day by dyeing. Some of the dresses also have very high-quality handmade sequin fabric added.
The dresses are presented one at a time on a monthly cadence.
The dresses have been photographed in Finland, in places that are important for me personally. The first dress in the collection was shot at the Opera House. My father was one of the architects who designed the house. The construction took 14 years and is an integral part of my own childhood. The house is also part of me as a designer. I still remember how when I was little, I sat in my father's office and colored the plans of the Opera House. I even remember the color shades. I colored the image with blue and gray-toned pens just like the color tones are in these pictures. I wondered if I could someday do something as great myself.
Unfortunately, my father slept away last Christmas. With these pictures, I want to honor his memory. I think that you can't give a gift that is finer than art to your children, and the passion my father had for his work has been passed on to me. These images express Finnish design in two generations.
Thank you to everyone who supported me during the shooting - as you can see, the pictures turned out to be heavenly beautiful. A thousand thanks to British Vogue! You made my dream come true!